Work

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Work

About

Resumés

LinkedIn

Contact

4

Social channels

3

Responsive breakpoints

2

Languages served

1

Brand name and logo

3

Adaptive breakpoints

2

Regionalization (FR + EN)

Cultivai

Cultivai

CHALLENGE:

  • An new agtech company needed a name that captured their mission.

  • They needed a website to connect with funding sources and potential customers.

  • They needed social media channels to increase brand reach.

  • An new agtech company needed a name that captured their mission.

  • They needed a website to connect with funding sources and potential customers.

  • They needed social media channels to increase brand reach.

SOLUTIONS:

  • Name - High-credibility and memorable name

  • Logotype - Techie and friendly brand identity

  • Web design - Responsive website build

  • Social media - Facebook, Instagram, LinkedIn, X

  • Name - High-credibility and memorable name

  • Logotype - Techie and friendly brand identity

  • Web design - Responsive website build

  • Social media - Facebook, Instagram, LinkedIn, X

My Role:

My Role:

Brand, UX / UI Design

Brand, UX / UI Design

Location

Location

Montréal

Montréal

Industry

Industry

Agtech

Agtech

Tools

Tools

Figma, Wix

Figma, Wix

Link:

Link:

www.cultivaibotanicals.com

www.cultivaibotanicals.com

Brand Perception

Brand Perception

Professional brand and website look and feel

Professional brand and website look and feel

Intuitive User Experience

Intuitive User Experience

Intuitive flows, clear information hierarchy

Intuitive flows, clear information hierarchy

Published Website

Published Website

Fully implemented, responsive design

Fully implemented, responsive design

Cultivai

CHALLENGE:

  • An new agtech company needed a name that captured their mission.

  • They needed a website to connect with funding sources and potential customers.

  • They needed social media channels to increase brand reach.

SOLUTIONS:

  • Name - High-credibility and memorable name

  • Logotype - Techie and friendly brand identity

  • Web design - Responsive website build

  • Social media - Facebook, Instagram, LinkedIn, X

My Role:

Brand, UX / UI Design

Location

Montréal

Industry

Agtech

Tools

Figma, Wix

Link:

www.cultivaibotanicals.com

Brand Perception

Professional brand and website look and feel

Intuitive User Experience

Intuitive flows, clear information hierarchy

Published Website

Fully implemented, responsive design

Name:

Cultivai

Cultivai

Captures raison d’être as well as brand voice

Captures raison d’être as well as brand voice

Branding keywords:

  • Ancient cures, modern science

  • Bright

  • Energetic

  • Serious

  • Trustworthy (rather than salesy)

  • Scientific(rather than stodgy)

  • Practical (rather than idealistic)

  • Altruistic (rather than greedy)


Not:

  • unethical

  • spammy

  • overly academic (impractical)

  • Ancient cures, modern science

  • Bright

  • Energetic

  • Serious

  • Trustworthy (rather than salesy)

  • Scientific(rather than stodgy)

  • Practical (rather than idealistic)

  • Altruistic (rather than greedy)

Not:

  • unethical

  • spammy

  • overly academic (impractical)

Logotype concepting:

  • Approachable

  • Creative

  • Bright (energetic)

  • Symbolic of agriculture

  • Legible


Not:

  • unethical

  • spammy

  • overly academic (impractical)

  • Approachable

  • Creative

  • Bright (energetic)

  • Symbolic of agriculture

  • Legible

Not:

  • unethical

  • spammy

  • overly academic (impractical)

Live website:

Live website:

Name:

Cultivai

Captures raison d’être as well as brand voice

Branding keywords:

  • Ancient cures, modern science

  • Bright

  • Energetic

  • Serious

  • Trustworthy (rather than salesy)

  • Scientific(rather than stodgy)

  • Practical (rather than idealistic)

  • Altruistic (rather than greedy)


Not:

  • unethical

  • spammy

  • overly academic (impractical)

Logotype concepting:

  • Approachable

  • Creative

  • Bright (energetic)

  • Symbolic of agriculture

  • Legible


Not:

  • unethical

  • spammy

  • overly academic (impractical)

Live website:

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Justin Penney

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Services

Strategic product design

Growth web design

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Justin Penney

ADP List mentor

Services

Strategic product design

Growth web design

Connect on LinkedIn