Product Designer

Product Designer

Product Designer

What I bring

Rooted in Psychology, experienced in front end code and accessibility, my approach is to design solutions that convert and drive business outcomes.


My experience as a classroom teacher empowers me to communicate with any audience, no matter the topic or complexity.


Whether you’re a mature Saas and need users to convert to your newest feature, or you’re a pre-seed startup, I’ll be able to help you achieve your results!

What I bring

Rooted in Psychology, experienced in front end code and accessibility, my approach is to design solutions that convert and drive business outcomes.


My experience as a classroom teacher empowers me to communicate with any audience, no matter the topic or complexity.


Whether you’re a mature Saas and need users to convert to your newest feature, or you’re a pre-seed startup, I’ll be able to help you achieve your results!

HTML|CSS|JS

With my knowledge of front-end technology, feasibility is a given.

HTML|CSS|JS

With my knowledge of front-end technology, feasibility is a given.

ACCESSIBILITY

Having spearheaded a WCAG initiative, I design for accessibility by default.

ACCESSIBILITY

Having spearheaded a WCAG initiative, I design for accessibility by default.

MOBILE-FIRST

Certified in Mobile-first design by Nielsen Norman group, I approach projects with a eye for simplicity, and reducing time-on-task.

MOBILE-FIRST

Certified in Mobile-first design by Nielsen Norman group, I approach projects with a eye for simplicity, and reducing time-on-task.

What clients say

“Justin took my startup's digital presence from zero to hero by translating the company's work and mission into a cohesive brand with a dynamic web presence.”

Isabella Chiaravallotti - Founder Cultivai

What clients say

“Justin took my startup's digital presence from zero to hero by translating the company's work and mission into a cohesive brand with a dynamic web presence.”

Isabella Chiaravallotti - Founder Cultivai

What clients say

“Justin's strengths are in his autonomy, vision, and understanding of other people's jobs. I really appreciated the communication skills with the rest of the team.”

“Justin's strengths are in his autonomy, vision, and understanding of other people's jobs. I really appreciated the communication skills with the rest of the team.”

Michaël Lemieux - Product Director, X2O Media

My process

01

Discover

Deep dive into your users, business goals, and market challenges.

02

Define

Strategic discussion to identify KPIs, and a plan of attack for maximum impact in the proposed timeframe.

03

Design

User-centered design solutions using best practices for maximum intuitiveness and conversions.

04

Deliver

Working prototypes for testing and stakeholder presentations. Detailed specs for developer handoff.

My process

01

Discover

Deep dive into your users, business goals, and market challenges.

02

Define

Strategic discussion to identify KPIs, and a plan of attack for maximum impact in the proposed timeframe.

03

Design

User-centered design solutions using best practices for maximum intuitiveness and conversions.

04

Deliver

Working prototypes for testing and stakeholder presentations. Detailed specs for developer handoff.

Justin Penney

Services

Strategic product design

Growth web design

Justin Penney

Services

Strategic product design

Growth web design

Connect on LinkedIn

Justin Penney

Services

Strategic product design

Growth web design